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Standard Operating Procedures

Internal use only — Dream Planners Group · Great Eastern

Voucher Follow-Up Conversion System

From Roadshow Contact to Signed Client — The Complete Follow-Up Playbook.
Current conversion: 1 in 10 (10%)  →  Target: 3 in 10 (30%)

⚡ Quick Reference — Voucher Follow-Up
Mindset Shift
Financial Health Check = consultation, not sales. Listen first. Recommend one thing. Close with confidence.
Pre-Meeting — CPRD
Confirm (2hrs) · Prep (2 days) · Remind (day before) · Day-of (PM appts)
Meeting Flow — WDSRCO
Welcome · Discover · Summarise · Recommend (1 only) · Close · Objections
No-Show — 2DH
Offer 2 dates · Don't chase (reply within 1hr) · Hold voucher · Max 3 WhatsApps total
Products (pick ONE)
CareShield Life Supplement · Savings/Endowment · Investment-Linked Plan · Whole Life/Term
Post-Close — TPRA
Thank you WhatsApp (2hrs) · Policy Follow-Up · Referral ask (1 wk) · Annual review (12 mths)
1

Why Your Conversion Is 1 in 10 — And How to Fix It

Most advisers treat the voucher follow-up as a second roadshow. The fix is a mindset shift — the follow-up meeting is a financial health consultation, not a sales appointment.

What Advisers Do NowWhat High Converters Do
Arrive and immediately start presenting productsSpend the first 10 minutes asking questions and listening
Present 2–3 products hoping one sticksRecommend exactly one product tailored to what they heard
Use roadshow language: 'This plan gives you...'Use consultation language: 'Based on what you told me...'
End with: 'So what do you think?'End with: 'Based on what we've discussed, the next step is...'
Let 'I'll think about it' end the meetingAlways leave with a specific next action or date
Don't follow up after a no-showHave a no-show recovery script ready and follow up within 1 hour
2

Pre-Meeting Confirmation Sequence CPRD

The meeting starts before the meeting. A confirmed appointment reduces no-shows by 50%. Follow this exact sequence for every voucher booking.

1
Confirmation WhatsApp — Within 2 hours of roadshow
Send immediately after the shift. Do not wait until the next day.
Adviser
"Hi [Name]! This is [Your Name] from Great Eastern Life. So glad we met today at [Location]. Just confirming our Financial Health Check on [Day], [Date] at [Time] at [Location / your office]. Looking forward to helping you get a clearer picture of your coverage. See you then!"
2
Preparation Message — 2 days before appointment
Shows professionalism and builds anticipation. Makes them feel valued.
Adviser
"Hi [Name]! Looking forward to our session on [Day] at [Time]. To make it as useful as possible for you, could you let me know: (1) Do you have any existing insurance or savings plans? (2) Any financial goals you are working towards? No pressure — even a rough idea helps me prepare something useful for you."
3
Day-Before Reminder — Evening before appointment
Final confirmation. Keeps the appointment front of mind.
Adviser
"Hi [Name], just a quick reminder about our appointment tomorrow at [Time] at [Location]. Please bring your NRIC if you have it handy. Really looking forward to our chat! And don't forget — your $20 voucher is waiting for you."
4
Day-Of Morning Message — Morning of appointment (afternoon appts only)
Only needed if the appointment is in the afternoon. Reinforces commitment.
Adviser
"Good morning [Name]! See you this afternoon at [Time]. I've prepared a personalised review based on what you shared with me. It should be a useful 30 minutes for you!"
3

No-Show Recovery Script 2DH

No-shows happen. How you respond determines whether you lose that lead permanently or recover it. Always attempt recovery within 1 hour of a missed appointment.

Adviser
"Hi [Name], it's [Your Name] from Great Eastern. I was at [Location] for our session today — just wanted to check everything is okay on your end! No worries at all if something came up. I'm flexible — would [Day Option 1] or [Day Option 2] work for a quick rescheduled chat? I'll keep your $20 voucher for you."
No-Show Rules
  • Always assume the best — life happens, never sound annoyed or passive-aggressive
  • Offer exactly 2 specific alternative dates — not an open-ended 'let me know when you're free'
  • Mention you are keeping their voucher — it is a small but effective retention anchor
  • If no response after recovery message: follow up once more in 3 days, then move on
  • Never send more than 3 follow-up messages total — respect boundaries
4

The Follow-Up Meeting Flow — Full Script WDSRCO

Every follow-up meeting should follow this 6-phase structure. Total time: 30–45 minutes. Do not rush. The quality of this conversation determines whether they sign.

Phase 1 — 3–5 minutes
Welcome & Tone Setting
Start warm. Make them feel this is a relaxed, professional conversation — not a sales pitch.
Adviser
"Hi [Name]! Great to see you again. Please, sit down and make yourself comfortable. Can I get you some water? I have about 30 minutes set aside for us today. My goal is just to understand your current situation and see if there's anything I can help you with — no pressure at all."
Adviser
"Before I show you anything, I'd love to hear a bit more about you. Can you tell me — what's most important to you financially right now?"
Phase 1 Mindset
  • You are a doctor conducting a consultation — not a salesperson opening a pitch
  • Sit beside them or at a 90-degree angle, not directly across — reduces confrontational feeling
  • Put your phone face down. Give them your full attention
  • Do not open your product folder or laptop until Phase 3
Phase 2 — 8–10 minutes
Needs Discovery
This is the most important phase. Ask, listen, and take notes. Clients who feel heard are far more likely to say yes.
Question to AskWhy You Ask This
Are you currently working? What do you do?Understand income, stability, and ability to pay premiums
Are you married? Do you have children or dependants?Identifies protection needs and urgency
Do you own or rent your home? Any outstanding loans?Reveals financial commitments and risk exposure
Do you have any existing insurance — life, health, or savings?Avoids duplication and identifies gaps
What are your savings goals? Retirement?Opens the door to savings and investment products
Children's education?Opens education planning products
If you could not work for 6 months due to illness, would you be financially okay?Creates awareness of income protection gap
What is your biggest financial worry right now?Most powerful question — reveals the real concern driving their decisions
Have you thought about retirement planning yet? When do you hope to retire?Opens long-term savings conversation
Discovery Tips
  • Take notes while they talk — it shows you are listening and helps you tailor your recommendation
  • Do not interrupt — let them finish every answer fully
  • Use follow-up probes: 'Tell me more about that' or 'What do you mean by that?'
  • If they ask 'Why do you need to know this?' — say: 'So I can make sure I only show you what's relevant to your situation, and nothing that isn't'
  • Pay attention to emotional signals — a pause when talking about family or retirement often reveals the real need
Phase 3 — 2–3 minutes
The Summary & Insight
Before presenting anything, summarise what you heard. This is where trust is built.
Adviser
"Thank you for sharing that with me. Let me just summarise what I'm hearing to make sure I've got it right..."
Adviser
"You're [age], [married/single], [with/without] children. Your main financial priority right now is [their answer]. You have [existing coverage / no coverage]. Your biggest concern is [their answer]. Is that roughly right?"
Adviser
"Based on what you've told me, there's one thing I think could make a real difference for you right now. Can I show you?"
Why This Step Matters So Much
  • Summarising what they said triggers a psychological principle — when people feel understood, they become more open
  • It also positions everything that follows as a personalised recommendation, not a generic product pitch
  • Never skip this step — it is the bridge between listening and recommending
Phase 4 — 8–10 minutes
The One Recommendation
Present exactly ONE product. Match it precisely to what they told you in Phase 2. If you present three products, you will close zero.
CareShield Supplement
Best for: Anyone who has not yet upgraded — especially those who mentioned disability fear or caring for elderly parents
Say: "Based on what you told me about [concern], the most important thing for you right now is making sure you have a reliable income if you ever cannot work due to disability. Let me show you how we can top up your government coverage."
Savings / Endowment Plan
Best for: Clients who mentioned savings goals — children's education, home purchase, emergency fund, or retirement
Say: "You mentioned you want to save for [goal]. The challenge with regular savings accounts is that the interest barely keeps up with inflation. I'd like to show you a plan that guarantees your savings grow and gives you a fixed payout at exactly the time you need it."
Investment-Linked Plan (ILP)
Best for: Higher income earners, younger clients comfortable with some risk, those who mentioned wanting their money to grow faster
Say: "Since you mentioned you are comfortable with some risk and you want your savings to grow more aggressively over the long term, let me show you a plan that gives you both insurance coverage and the potential for higher returns."
Whole Life / Term Protection
Best for: Clients with dependants, outstanding loans, or who expressed fear of leaving family unprotected
Say: "You mentioned you have [children / a mortgage / dependants]. The most important thing I can help you with right now is making sure your family is protected if anything happens to you. Let me show you what that looks like."
Presentation Rules for Phase 4
  • Show one illustration only — on paper or tablet
  • Anchor premium to something relatable: 'That's about the cost of a daily bubble tea'
  • For savings: show the maturity value prominently — clients buy outcomes, not products
  • For CareShield: show the $600 vs $3,000 monthly payout gap visually
  • For ILP: emphasise the flexibility and long-term growth potential, not the insurance component
  • Speak for no more than 5 minutes — then ask a question to check understanding
Phase 5 — 2–3 minutes
The Close
Ask directly. Every time. The close is not aggressive — it is a service to the client.
Adviser
"Based on everything we've discussed today — your goal of [their goal] and your concern about [their concern] — I think this plan is a strong fit for your situation. Shall we go ahead and get the paperwork started?"
Then stay silent. Do not add anything. Wait for their response.
Soft Close Alternative

If you sense hesitation, use this softer version before the direct close:

Adviser
"On a scale of 1 to 10 — with 10 being 'yes, let's do this' and 1 being 'I have serious concerns' — where are you right now?"
  • If they say 7 or above: ask 'What would it take to get you to a 10?' — address that specific concern and close
  • If they say 5 or below: ask 'What's holding you back?' — surface the real objection and address it
Phase 6
Follow-Up Meeting Objection Handling
Objections in a follow-up meeting are more nuanced than roadshow objections. The client has had time to think — so their concerns are more specific. Address them precisely.
ObjectionResponse
I need more time to think.That's completely reasonable. Can I ask — is there a specific part you are unsure about? Sometimes there is just one small thing, and once I address it, everything else makes sense. What is on your mind?
My spouse needs to be involved.Absolutely — that is the responsible approach. Let me prepare a simple one-page summary you can share with them tonight. And I would love to meet both of you together — I can answer any questions your spouse has directly. Would [Day] work for a short 20-minute call?
I am not sure if I can commit to the premium.Let me show you the minimum entry point. Most clients are surprised at how affordable it is — and for savings plans, you can adjust contributions later. Would it help to see what the smallest commitment looks like?
I want to compare with other companies.That is smart — you should. What I can tell you is that Great Eastern has been in Singapore for over 100 years and consistently ranks highly for claims payout. I am also here long-term as your adviser — not just for the sale. Please compare, and if you have questions about what you find, call me. I am happy to walk through any comparison with you.
The returns don't seem very high.You're right that endowments are not designed for maximum growth — they are designed for certainty. You get a guaranteed payout on a fixed date. For clients who want higher potential returns, I have an investment-linked option as well. Would you like to see how they compare side by side?
I had a bad experience with insurance before.I am really sorry to hear that. Can you tell me a bit about what happened? [Listen fully.] That must have been frustrating. What I can promise you is that my role is to be your long-term adviser — I am here for claims, reviews, and questions, not just the sale. Let me show you how we work differently.
5

The Rebook Script — When They Don't Sign Today

Not every first meeting results in a close. That is normal. What matters is that you always leave with a next step — never a vague 'I'll get back to you.'

Adviser
"I completely understand — there's no rush at all. I just want to make sure you have everything you need to make the best decision for yourself. Let me do this: I'll prepare a personalised proposal based on what we discussed today and send it to you by [tomorrow/specific date]. Can we schedule a short follow-up — even 15 minutes on [Day] at [Time] — just to go through it together and answer any final questions?"
Rebook Rules — Non-Negotiable
  • Never leave a meeting without a specific next date and time
  • If they say 'I'll contact you' — respond: 'Of course! And just so I don't miss you, shall I also check in on [specific date] in case you have questions?'
  • Maximum 3 follow-up meetings before you respectfully close the lead
  • After 3 meetings with no close: 'I respect your time and I understand this may not be the right time. If anything changes, please reach out — I am always here to help'
  • Never guilt-trip or pressure — a respectful no today can become a yes in 6 months
6

Post-Close — What to Do After They Sign TPRA

The close is not the end — it is the beginning of the relationship. What you do in the 48 hours after a client signs determines whether they refer you to others.

1
Thank You Message — Within 2 hours of signing
Send a warm, personal WhatsApp — not a template. Mention something specific from your conversation.
Adviser
"Hi [Name]! Thank you so much for trusting me today. I am really glad we could sort out your [CareShield/savings] coverage — it is a great step forward for [you/your family]. I will keep you updated on the policy issuance. And please — if you have any questions at any time, just message me directly. Looking forward to being your adviser for a long time!"
2
Policy Issuance Follow-Up — When policy is issued
Confirm the policy details and answer any questions. This reassures the client and reduces cancellations.
3
The Referral Ask — 1 week after policy issuance
This is the best time to ask — client is satisfied and trust is at its peak.
Adviser
"Hi [Name]! Just checking in — your policy has been issued and everything is in order. I hope you're feeling good about it! I wanted to ask — is there anyone in your circle, maybe family or close friends, who might also benefit from what we did together today? Even just one name would mean a lot to me, and I'll make sure to take great care of them."
4
Annual Review Booking — At the 12-month mark
Keeps the relationship active and opens opportunities to review and upgrade coverage.
7

Weekly Follow-Up Tracker

Every adviser must track their voucher pipeline every week. Fill it in every Friday.

Client NameVoucher DateAppt DateMeeting Done?OutcomeNext Step
 
 
 
 
 
 
 
Weekly Pipeline Review — Ask Yourself These Questions
  • How many voucher appointments did I book this week?
  • How many did I actually meet? (Track your show-up rate)
  • Of those I met — how many resulted in a close or a rebook?
  • What was the most common reason people did not close?
  • What will I do differently next week to improve my conversion?

The Follow-Up Is Where the Money Is.

Every roadshow prospect who takes a voucher is a warm lead. Follow the system. Listen first. Recommend one thing. Close with confidence.

Roadshow SOP & CareShield Close Script

Full Operating Procedures · Roles & Responsibilities · Word-for-Word Scripts · Objection Handling

⚡ Quick Reference — Roadshow SOP
KPIs per Shift
15–25 engaged · 8–12 presented · 1–2 CareShield Life closes · 3–5 vouchers booked
Roles — PPS
Puller (engage + qualify) → Presenter (5-step close) → Support (admin + track)
Puller Script — OQH
Open (hook) → Qualify (3 questions, 30 sec) → Hand-off to Presenter
5-Step CSL Close — WPSBC
Welcome · Problem ($600 gap) · Solution (top-up) · Benefits (3 reasons) · Close → Silence
Voucher Booking — CRLPC
Confirm (2hrs) · Remind (day before) · Listen first · Present 1 solution · Close/Rebook
Post-Shift — LSD
Log numbers · Send shift report to group chat · Debrief with team (10 min)
1

Roadshow Overview

The roadshow is Dream Planners Group's primary lead generation channel — a high-volume, cost-effective way to meet prospects who have not yet upgraded their CareShield coverage and transition them into full financial planning clients. Every adviser must know this SOP. Every shift must follow it.

Roadshow KPI Benchmarks — Know Your Numbers
  • Leads engaged per shift: 15–25 prospects
  • Presentations completed per shift: 8–12
  • CareShield closes per shift: Target 1 minimum, aim for 2
  • Voucher follow-up bookings per shift: 3–5
  • Voucher appointments that convert to a case: Target 3 in 10 (30%)
2

Team Roles & Responsibilities PPS

Every roadshow shift requires a minimum of 2 people. Larger shifts (3–4 advisers) should have clearly assigned roles before the shift begins.

Puller (Engager)

Attract foot traffic using gift redemption offer. Qualify basic eligibility. Hand off warm leads to Presenter.

High energy, friendly, never pushy. Target people who slow down or make eye contact. Always smile.
Presenter (Closer)

Sit down with prospect. Run the 5-step presentation. Attempt to close CareShield case on the spot. Offer voucher follow-up if no same-day close.

Calm, confident, consultative. Listen before talking. Always attempt a close — never end a presentation without asking.
Support / Table Manager

Manage application forms, gifts, vouchers. Assist with paperwork when a close happens. Track numbers on shift tracker sheet.

Organised and efficient. Ensures no close is delayed by missing paperwork. Proactively offers help without interrupting presentations.
Role Rotation Rule
  • Rotate Puller and Presenter roles every shift where possible — this prevents burnout and builds every adviser's skill in both engagement and closing
  • New recruits in their first 4 shifts should be on Puller duty — it builds confidence and product knowledge through repetition
  • New recruits should only move to Presenter role after completing Phase 1 of the Onboarding Playbook
3

Before the Shift — Setup Checklist

A disorganised setup loses leads before the shift even starts. Complete all of the following at least 20 minutes before the shift begins.

1
Confirm roles: who is Puller, who is Presenter, who is Support
2
Set up table: tablecloth, Great Eastern banner/backdrop if available
3
Lay out gifts in clear view — visible from 5 metres away
4
Prepare sufficient application forms (min 15 per adviser)
5
Prepare voucher cards — enough for every prospect who sits down
6
Brief all advisers on today's shift target (e.g. 'Our goal today is 2 closes and 5 voucher bookings')
7
Confirm the close script and top 3 objection responses — say them out loud as a team
8
Ensure all advisers have charged phones for e-applications
9
Confirm who is logging numbers on the shift tracker
10
Say the team target out loud together before the shift starts — 'Two closes today. Let's go.'
4

The Puller Script — Engagement & Qualification OQH

The Puller's job is not to sell. It is to get the right person to sit down. Use this script to engage, qualify, and hand off.

Step 1 — The Opening Hook

Use this when someone slows down near the table or makes eye contact:

Puller
"Hi! Are you a Singapore Citizen or PR? We have a complimentary gift for you today — it only takes 2 minutes!"
Puller
"Great! Have you upgraded your CareShield Life coverage? The government gives you basic coverage, but most people don't know it may not be enough if something serious happens."
Step 2 — Quick Qualification (30 seconds)

Ask these 3 questions quickly while keeping energy high:

Puller
"Quick question — are you between 30 and 67 years old?"
Puller
"Have you already upgraded your CareShield with a private insurer?"
Puller
"Are you currently medically insured — no major pre-existing conditions that affect your eligibility?"
Qualification Logic — Who to Hand Off
  • IDEAL: Singapore Citizen/PR, aged 30–67, NOT yet upgraded CareShield, no major conditions — hand off immediately
  • ALREADY UPGRADED: Still hand off — our adviser can do a review and identify gaps
  • OVER 67: Politely thank them and offer the gift anyway — do not waste presentation time
  • CLEARLY NOT INTERESTED: Thank them, hand gift, let them go — never chase
Step 3 — The Hand-Off

Bring the prospect to the Presenter. Physical movement to the table is critical. Do NOT leave them standing.

Puller
"Let me introduce you to my colleague [Name] — she/he can share more details and answer any questions you have. Please have a seat!"
  • Then immediately step back and look for the next prospect. Do not hover over the Presenter's table.
5

The Presenter — 5-Step CareShield Close Script WPSBC

This is the core of the roadshow. Follow all 5 steps in order. Do not skip steps. The sequence is designed to build trust before asking for the sale. Target time: 10–15 minutes for a close. 5–8 minutes for a voucher booking.

1
Warm Welcome & Seat — 60 seconds
Make the prospect feel comfortable. Do not open with product.
Adviser
"Hi [Name]! Please sit down. Thank you for taking the time. I'm [Name] from Great Eastern Life. I just want to share something quick with you today — it won't take long, and it could be really useful for you."
Adviser
"Before I start, can I ask — do you know roughly what CareShield Life covers you for right now?"
2
The Problem — Government Coverage Is Not Enough — 2–3 minutes
Educate the prospect on the gap between what the government provides and what they actually need.
Adviser
"So the government's CareShield Life gives you $600 a month if you become severely disabled — meaning you can't do 3 out of 6 daily activities on your own. Things like bathing, dressing, eating."
Adviser
"Now I want to ask you — if that happened tomorrow and you could no longer work, would $600 a month be enough to cover your expenses? Rent, food, transport, medical care?"
  • Pause and let them answer. They will almost always say no.
Adviser
"Exactly. That's the gap. And this is why Great Eastern offers a CareShield supplement — it tops up your monthly payout to a level that actually covers your lifestyle. You choose the amount. And you only pay while you're healthy and working."
3
The Solution — Show the Numbers — 3–4 minutes
Present a specific, simple illustration. One number. One premium. One clear benefit.
Adviser
"Let me show you a simple example. For someone your age, to top up your monthly payout from $600 to $3,000, the premium is roughly [$ amount] per month. That's less than a daily coffee. And it's claimable from your MediSave — you don't even need to use cash."
Presentation Tips for Step 3
  • Show the illustration on paper or tablet — visuals increase trust
  • Always anchor to a relatable comparison: 'less than a daily kopi'
  • Do NOT show too many options — one clear recommendation only
  • Mention MediSave claimability early — it removes the 'I can't afford it' objection before it is raised
  • Keep it simple: Problem → Solution → Premium → Benefit → Ask
4
The Benefit Stack — 3 Reasons to Act Today — 1–2 minutes
Stack three benefits to build urgency without pressure.
Adviser
"There are three reasons why most people who upgrade are glad they did it early. First — the premium is lower when you're younger and healthier. Every year you wait, it costs more. Second — once you have a health condition, you may not be eligible to upgrade anymore. Third — MediSave covers most of the premium, so your take-home income is not affected."
Adviser
"So the question isn't really whether you need this — most Singaporeans do. The question is just when is the right time to lock in. And for most people, today is actually the best time."
5
The Close — Ask Directly — 1 minute
This is where most advisers hesitate. Do not hesitate. Ask clearly and then stay silent.
Adviser
"Based on what we've discussed, I'd like to help you get this sorted today. The application is straightforward — I just need a few details from you. Shall we go ahead?"
  • Then stop talking. Do not fill the silence. The next person to speak is the prospect.
If They Say YES
  • Begin application immediately — do not pause to celebrate
  • Walk them through the form step by step
  • Confirm MediSave details and health declaration
  • Book a follow-up call for 1 week after policy issuance
  • Offer the $20 voucher for their next appointment — 'I'd also love to do a full financial health check for you soon'
6

Objection Handling — Word for Word

Objections are not rejections. They are requests for more information or reassurance. Memorise these responses until they feel natural.

ObjectionYour Response (say this word for word until it feels natural)
I need to think about it.That's completely fine. Most people feel the same way. Can I ask — is there a specific part you're unsure about? Sometimes it's just one small thing I can clarify right now, and then you can make a decision with full information.
I already have insurance.Great — that's a good start. CareShield is actually a very specific type of coverage that most regular insurance policies don't fully address. It's about severe disability income. Can I take 2 minutes to show you how it's different? You might find it fills a gap you didn't know was there.
I'm still young, I don't need this yet.I totally understand that feeling. The irony is — being young is exactly why today is the best time. Your premium is at its lowest, and you're healthy enough to qualify. Many of our clients who waited told me they wished they'd done it earlier. It literally costs less to start today.
I can't afford it.I hear you. The good news is the premium is claimable from MediSave — it doesn't come from your wallet at all for most people. So it's not a question of affordability; it's just about whether you want the coverage. Shall I check your MediSave eligibility?
I need to ask my spouse/partner first.Of course — that's a very responsible approach. What I'd suggest is this: let me prepare a simple summary for you to share with your spouse tonight. And if it makes sense to both of you, I can arrange for us to meet together this week to answer any questions. Would that work?
I'm not interested.No problem at all, I appreciate your honesty. Before you go — can I just leave you with one quick fact? The average cost of long-term care in Singapore is over $2,500 a month. The government covers $600. That gap affects most families eventually. If you ever want to revisit this, here's my card.
I'll do it online myself.Absolutely, you can do that. The only thing I'd flag is that doing it with an adviser means I can make sure you get the right coverage amount for your situation — not too little, not too much. And I'm here to help with any claims in future too. Takes the same time, but you get a lot more support.
7

Voucher Follow-Up Booking — When They Don't Close on the Spot CRLPC

Not every prospect will close on the day. When they don't, the voucher follow-up is your second chance. This step is critical — it is the bridge between a roadshow contact and a full planning client.

How to Offer the Voucher
Adviser
"I completely understand — there's no rush. What I'd love to do is this: let me set up a proper 30-minute financial health check for you. I'll bring a full picture of your current coverage and show you exactly where the gaps are. And as a thank you for your time today, here's a $20 voucher for you. It's my way of saying — this conversation is worth your time."
Adviser
"Can I take your number? I'll send you a confirmation and we can fix a time that works for you — even on a weekend if that's easier."
Voucher Follow-Up Sequence — Do This Every Time
1
Confirm within 2 hours of the roadshow
WhatsApp: 'Hi [Name], this is [Your Name] from Great Eastern. Great meeting you today! Looking forward to our financial health check on [Date/Time]. See you soon!'
2
Reminder the day before
WhatsApp: 'Hi [Name], just a quick reminder of our appointment tomorrow at [Time] at [Location]. Please bring your NRIC. Looking forward to it!'
3
At the meeting — first 10 minutes
Do NOT start selling. Ask: 'Tell me a bit about yourself — do you have any savings goals or financial concerns right now?' Listen. Build trust first.
4
Present one clear solution
Based on what they share, recommend ONE product. Do not overwhelm. 'Based on what you've told me, I think the most important thing for you right now is...'
5
Close or rebook
If they need more time: 'No problem — let me prepare a personalised illustration for you. Can we meet again next [day] at [time]?' Always leave with a next date.
8

After the Shift — Numbers & Debrief LSD

What gets measured gets improved. Every adviser must log their numbers after every shift. No exceptions.

MetricYour Number
Number of prospects engaged (by Puller)___________
Number of prospects who sat down for a presentation___________
Number of presentations completed___________
Number of close attempts made___________
Number of CareShield cases closed___________
Number of voucher follow-up appointments booked___________
Top objection heard today___________
One thing you will do differently next shift___________
Post-Shift WhatsApp to Team Lead

Every adviser sends this message to the team group chat after every shift:

Format
Shift Report — [Date] [Location]: Engaged: ___ | Presented: ___ | Closed: ___ | Vouchers Booked: ___ | Top Objection: ___ | My Takeaway: ___
Team Debrief — After Every Shift

If 2 or more advisers were on the same shift, spend 10 minutes debriefing together before leaving:

  • What worked well today that we should repeat?
  • What was the hardest objection and how did we handle it?
  • Did we hit our shift target? If not, what got in the way?
  • What is one thing each of us will practise before the next shift?
9

Roadshow Cost Management

Roadshows are expensive. Every shift must generate enough closed cases and follow-up pipeline to justify the cost.

Cost ItemEstimated CostNotes
Booth/location rental$300–$800 per shiftMRT/mall varies significantly
Puller / promoter fee$80–$150 per shiftIf using external puller
Gifts / redemption items$100–$300 per shiftDepends on volume
Vouchers ($20 each)$60–$150 per shiftFor 3–8 voucher bookings
Total Cost~$600–$1,400 per shiftVaries by location
Break-Even Rule — Every Shift Must Hit This
  • Minimum 1 CareShield close per shift just to cover costs
  • 2 closes per shift = profitable shift
  • 3 closes per shift = excellent — evaluate if this location should be a regular slot
  • 0 closes, 0 voucher bookings = review immediately — wrong location, wrong time, or execution issue
  • Track cost per case closed every month — if it exceeds $700, the roadshow model needs optimisation

The Roadshow Is a System.

When every person knows their role, follows the script, and measures their numbers — the system produces results consistently.

Roadshow Tool

Commission and income calculator for roadshow events.

Coming Soon

The Roadshow calculator is currently in development and will be available here once ready.

In Development

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